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Thrive. Forward. Together.


La Crosse will consistently be named the best small city to live, work, and play.

  • Best Place to Live
    • Safe
    • Desirable neighborhoods for all income levels
    • Maximizes our natural, energizing beauty
    • Advances our diversity (social, ethnic, demographics, orientation, abilities, and beliefs)
  • Best Place to Work
    • Infrastructure that supports people getting to work, healthcare, shopping, and products to global markets 
    • Growing job opportunities
    • People want to work in La Crosse and hence businesses want to locate
  • Best Place to Play
    • Create a vibe that incorporates locally-generated culture, outdoor recreation, entertainment, and culinary scene

Achieving this measurable goal means we have addressed our:

Equality

We thrive by engaging diverse voices in our community who can help make us stronger.

We move forward by embracing and celebrating our differences, working in unity to advance La Crosse.

Economy

We thrive by putting people back in jobs. 

We move forward by growing opportunities for working-class families.

Safety

We thrive by addressing homelessness, road quality, and police & fire needs. 

We move forward by solving the underlying issue of mental health and drug use.

Property Taxes

We thrive by keeping taxes steady. 

We move forward by enhancing the properties we have.

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Come learn about how La Crosse Mayoral Candidate Vicki Markussen wants to make La Crosse a better place to raise families.
Come learn about how La Crosse Mayoral Candidate Vicki Markussen wants to make La Crosse a better place to raise families.