La Crosse is blessed to have natural resources as the foundation of what makes this city so ideal to live, work and play.

My entire career has given me the experience in leadership, collaboration and planning that leave me the most equipped to help bring La Crosse forward into the future.

As CEO of 7 Rivers Alliance, I tackled mutual challenges that competing businesses faced. I blurred borders and worked with MN, IA and WI resources to find common solutions and wins. That is where I learned to collaborate. I will use this experience to reach out to surrounding municipalities to face our shared challenges of the cost of fire and police departments, housing, homelessness and mental health.

Stay tuned as I continue to outline how I will focus on economic development, implementing solutions and maintaining financial stewardship to help La Crosse thrive, forward… together.

Vicki Markussen


Founder, Engage Greater La Crosse